Budweiser Creates Millennium Magnum Bottle

The brand's biggest special packaging initiative in its 124-year history

Budweiser commemorating the millennium with a new limited-edition packaging on two billion bottles and cans along with a limited edition Budweiser magnum bottle.

The special millennium Budweiser will be available in packages featuring distinctive, commemorative labels from September 1999 through January 2000. New millennium graphics will appear on all 12-ounce longneck bottles and 12-ounce cans of genuine Budweiser beer, as well as 6-pack, 12-pack and case cartons.

Budweiser commemorative millennium packaging features a turn-of-the-century look with script type and gold highlights, along with the phrases, "Budweiser Millennium" and "since 1876."

In addition to millennium packaging, the brand is producing a limited edition Budweiser magnum bottle. Available from mid-October through the holiday season, the Budweiser magnum bottle is a black glass container that resembles a traditional champagne bottle and contains 46 ounces of original Budweiser. It includes a red foil wrap, cork and wire closure.

The Budweiser magnum bottle will be sold as part of a special gift box set that includes four, 12-ounce pilsner glasses. Each glass features a gold Budweiser millennium logo, 14-carat gold rim and stem featuring a globe with an embossed Budweiser logo.

DATE: 9/16/99

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