STORY:
Internet Provides Vital Millennial Research

Survey shows Internet is best place for promotional product research

With the 20th Century rapidly speeding to a close, millions of people are looking to capitalize on the hysteria surrounding the dawn of the next millennium. Promotions, which focus on this historical event, are among the most effective ways to leave a company's impression on clients, employees or the general public.

According to a company press release, PromoMart examined the millennium promotion plans of 344 end-users nationwide during a recent survey and discovered that, the Internet has become a vital medium for researching and purchasing promotional products. Over 60% of the respondents intended to use the Internet to research available products. Additionally, two-thirds of that group said that they also planned to purchase their promotional products online.

Far and away, time oriented products, such as calendars, clocks and countdown clocks will be the most popular items used in upcoming Millennium- based promotions. Over 43% of the survey's respondents stated that they planned to use one of these products in their upcoming promotion. T-shirts were the next most popular item, with 14% of those responding listing that as a key product.

A wide variety of Millennium-based themes are serving as the center of these promotions. Partying, like its 1999, turned out to be the most popular idea, with a New Year's Celebration highlighting most promotional plans.

Additionally, software promotions, centering on Y2K compliance, were also highly popular. Other top themes looked to capitalize on the nostalgia craze, futuristic/space age promotions and Year-end Countdown tie-ins. Most of these themes were designed to target either clients (34%) or the general public (23%).

The PromoMart survey also discovered that the promotion budgets of companies and Millennium Promotions, in general, would come in all shapes and sizes. While just over 21% of those polled said that they had less then $100 to spend on their promotion, over 44% were planning to spend between $100 and $2,000, while close to 11% intended to spend $2,000 and up.

PromoMart, a cyberstore featuring over 70,000 promotional products, can help companies locate the products for their millennium- based promotion.

Source: Company Press Release

DATE: 8/13/99

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