STORY:
Times Square for Funny Soup Noodle

Dick Clark at it again by launching Campbell soup Millennium contest

Most Americans will turn to Dick Clark for the New Year's Eve countdown, but only one will get to share the spotlight with him. "Countdown king" Dick Clark launched Campbell's Funniest Noodle Photo Contest in Times Square with the winner joining Clark front-and-center in Times Square-literally!

Just as the Times Square Ball is about to drop for the last time this century, the winner's face will appear on the famous NBC Astrovision big screen overlooking Times Square. In addition, the Grand Prize winner will receive $10,000 and an all-expense-paid, five-day trip for four to New York City for the 1999 New Year's Eve Millennium Party.

To enter Campbell's Funniest Noodle Photo Contest, consumers are asked to devise the funniest and wackiest ways to enjoy Campbell's Chicken Noodle Soup and then capture it in a photograph. Twirl your noodle, curl your noodle, wear your noodle or share your noodle for the chance to be a "souper-star."

In addition to the Grand Prize winner, 50 First Prize winners from across the country will receive $1,000 each and have their photo entry appear on a billboard in their home state. Two thousand Second Prize winners will receive a Campbell's Soup mug.

To submit an entry, take an original color photograph no larger than 5" x 7" demonstrating the humorous way you and/or the person(s) in the photo eat Campbell's Chicken Noodle Soup. Hand print your name, address and daytime phone number on the back of the photo, complete an official entry form and tape it on the back of the photo, and mail to Campbell's "Funniest Noodle" Contest, c/o Garson, 1370 Adams Rd., Bensalem, Penn. 19020. There is a limit of one photo per entry and the entrant is the individual whose name and address appear on the entry form. Entries must be received by Nov. 15, 1999. For contest rules, send a self-addressed, stamped envelope to "Campbell's Funniest Noodle Photo Contest", c/o Garson, 1370 Adams Rd., Bensalem, Penn. 19020.

Official entry forms are available on specially marked cans of Campbell's Chicken Noodle Soups, at participating grocery stores, in Sunday newspapers on Sept. 19, 1999, on Campbell's Web site at www.campbellsoup.com or by mailing a self-addressed, stamped envelope to Campbell's Noodle Contest Entry Request, P.O. Box 602, Sayreville, N.J. 08871-0602.

DATE: 9/23/99

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