STORY:
Y2K Sweet With Candy

Candy industry looking to cash in on Year 2000

You can't ignore the Year 2000 at this year's All Candy Expo going on in Chicago. As we all know, the new millennium begins on Jan. 1, 2001 but most of the world is choosing to begin celebrations a year early. Y2K means Year 2000 but it also refers to the computer bug problem. The candy industry wants to capitalize on both references.

Silicon Valley Confection Company's newest product is a Y2K milk chocolate bug. The label reads, "Don't let YOUR system crash, bite into one of these". The palm-sized bug has the words Y2K inscribed twice on its back.

There is a "Y2K Repair Kit is packaged to mimic a computer software box. It's advertised as "a great way to stomp out the Y2K bug before it's too late. The package contains a 10-ounce milk chocolate foot, created by president of Toe-Food Chocolates and former podiatrist Mark Wolpa. In italics, just above the foot, is its Y2K bug solution: "Just Kick It."

The Countdown Millennium Watch is Galerie Au Chocolat's newest treat. Shaped like a stopwatch, this digital clock makes a buzzing sound and dispenses candy as one of its side buttons is pressed.

Source: Reuters

DATE: 6/23/99

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